Lifecycle Marketer

We are looking for an innovative Lifecycle Marketer who wants to join a thriving e-commerce company.
In this position, you will be required to oversee the delivery of emails to our customer base through campaigns and automated flows. For strategy and direction you’ll work with our Director of Brand & Marketing. For design and copy you’ll work with our in-house designers and content creators. To be successful in this role, you should demonstrate creativity combined with a natural ability to look at and understand data. Ultimately, an outstanding Lifecycle Marketer at Bushbalm will be technical in regards to data and segmentation, but creative when it comes to design feedback and copywriting. 


  • Delivering weekly email campaigns to various business segments
  • Optimizing email flows and automations to increase click through rates
  • A/B testing subjects, content and send times
  • Optimize email opt-in tools to increase list size
  • Work on strategies around product launches and key company events
  • Work on optimizing subscription offering 
  • Dive deep into customer lifecycles and cohorts 


  • Degree in marketing management, advertising, communications, or similar.
  • Proven experience creating email campaigns that convert.
  • Experience with email software, preferably Klaviyo.
  • Experience with email automation and flows.
  • Excellent project management skills specific to marketing.
  • Outstanding copywriting and copyediting abilities.

Additional Assets:

  • SMS marketing experience 
  • CRM experience 
  • Shopify experience
  • Klaviyo experience 

To apply for this role please email

About Bushbalm

Our Mission

Bushbalm is on a mission to solve common skin concerns the beauty industry has long ignored.

Think ingrown hairs, dark spots, razor burn and more.

We're striving to be the #1 product line focused on bikini line skincare.

Why Join Us

Since 2016 we've grown our team with industry experts and skincare enthusiasts. Bushbalm is in such a unique place, as we're in the heart of beauty and crossed with e-commerce.

By joining you'll understand what goes into a fast growing direct-to-consumer beauty company.


Ottawa, Canada

We do have staff who work remotely, but our HQ is in downtown Ottawa.

We're still a small, tight knit team. Most of our team is located in Ottawa, Canada, but we now have employees spanning across the world remotely.

To date, Bushbalm is in over 1,000 waxing salons, on the shelves of Indigo, Urban Outfitters and more.

We're growing our team and departments at a fast pace. Our most mature departments are Marketing and Product Development.

Other departments that are well established include Operations, Customer Service, Design and Finance.

Our team is primarily headquartered in Ottawa, Canada.

We're open to remote candidates, but would like to hire first in Ottawa, so we can gather easily. In regards to your workday, we are a flex model and allow employees to work remote when they wish.